JWeeks Creative
Create • Destroy • Re-Create

RETAIL TOOLKITS

ADIDAS / NCAA / BASKETBALL TOOLKITS


As the success of the Adidas US college football toolkits expanded, there was a push to start designing better uniforms with a focus on smarter technology combined with compelling color blocking and graphics. ‘All Light All Fast’ expanded into the Adidas world of college basketball with eight teams: Kansas, Baylor, Cincinnati, Louisville, Michigan, Indiana, Kansas, Miss State, and Wisconsin.

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adidas_NCAA_Cincinnati_Basketball_Toolkit_Jason Weeks_7.jpg
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adidas_NCAA_Michigan_Basketball_Toolkit_Jason Weeks_9.jpg
NCAA BASKETBALL TOOLKITS

NCAA BASKETBALL TOOLKITS

As the success of the adidas US college football toolkits expanded, there was a push to start designing better uniforms with a focus on smarter technology combined with compelling color blocking and graphics. ‘All Light All Fast’ expanded into the adidas world of college basketball with eight teams: Kansas, Baylor, Cincinnati, Louisville, Michigan, Indiana, Kansas, Miss State, and Wisconsin.

 

Jason Weeks / Creative Direction / Art Direction / Design

Eric Levin / Photography

Velvet Robot / Agency

Client / NCAA / adidas