When MetLife Stadium opened on April 10, 2010, it would be the new home of the New York Giants and the New York Jets. As the official outfitter of the NFL, Reebok had the opportunity to own the retail space at their new flagship store. With two rotating home teams and a new retail platform to sell official on field NFL apparel, we created several marketing campaigns before Reebok’s reign ended with the NFL.
Jason Weeks / Art Direction / Design
Mark Mann / Photography
Client / NFL / NYG / NYJ / Reebok