JWeeks Creative
Create • Destroy • Re-Create

PACKAGING DESIGN

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GOLDEN STATE WARRIORS

GOLDEN STATE WARRIORS

With technology advances and material construction, adidas, along with the Golden State Warriors, wanted to push the edge of innovation and performance by designing a short-sleeve jersey that was lighter than the regular tank-top style jersey. We also created a packaging design that would debut and reveal this new look along with its story.

 

Jason Weeks / Art Direction / Design

Client / NBA / Golden State Warriors / adidas