AD CAMPAIGNS

In 2012-2013 adidas Originals was driving stories inspired by light, and patterns. These experimentations inevitably lead to a focus of graphic treatments on products globally.  Throughout this time frame I wanted to infuse this idea into some of our marketing photo shoots. I organized this test shoot that explored some of those concepts/stories which included a lot camouflage.

Jason Weeks / Creative Director / Designer

Mark Mann / Photographer

Client / adidas